Practice Boomers founder David Ackert discusses why mentors matter to lawyers. Runtime: 2:19 David Ackert Rain Today Interview To download this interview and play it later, right click the link and choose “Save As”.
I don’t know about you, but I hate looking like an idiot. The feeling comes over me whenever I judge my actions as unpolished or poorly timed or just plain stupid. Then, when I seek out candid feedback from the people I trust, I often learn that I was being too hard on myself. I [...]
Stay top of mind with your key relationships by using the content marketing and prospecting techniques in this presentation from David Ackert and Manzama COO, Mark Hinkle.
Perhaps it’s just nostalgia, but those who have been in the game for a while swear that business development was easier back in the day. Quality work spoke for itself. Happy clients manifested repeat business. The phone rang all by itself. “Sales” was a dirty word. The competition was kinder. “Google” was the sound of a happy baby and “bing” was how you knew your [...]
Most of us follow a client meeting by diving back into our email. (After all, while we were chatting away with a live human being, twenty new messages funneled into our inbox.) But consider that you’d be better served by taking a moment to assess your progress in the relationship. Client loyalty lies not only [...]
As we go through life pursuing our various agendas, we occasionally lose sight of the fact that we are not at the center of the universe. Yes folks, there are other people out there whose priorities are just as important to them as yours are to you. And the irony is that focusing on their needs [...]
Most service professionals are resistant to the idea of selling. Sure, they’ll attend networking functions from time to time and keep their LinkedIn page up to date, but very few treat the pursuit of new clientele as if their future depends on it. I believe this is because many of the characteristics that make for [...]
Your prospects are getting worried about you. You don’t call. You don’t write. Meanwhile, they struggle with challenges that you could solve. Perhaps you are still suffering the illusion that it’s their job to seek you out. Unfortunately, that kind of thinking won’t get you very far. You see, your prospects are human beings [...]
Yes, you make your living as an advisor to your clients, but you are also a client to the advisors you engage. You can gain insight into the client/advisor dynamic by examining how your needs are being serviced. Take a moment to reflect on your service providers: your consultants, your financial advisors, your doctors, maybe even [...]
Summertime can be a uniquely challenging time of year for business developers. Prospective clients are either out of town or distracted by family activities, so they’re generally slow to respond. But this is not the time to coast through the lull and wait for things to pick up again. This is an opportunity to sharpen your focus [...]