Darryl Cross, MBA, is a former law firm CMO-turned business development coach. He specializes in maximizing lawyer performance and profitability. Over the past 15 years, Darryl has spoken on the topic of business development to over 10,000 fee-earners and business executives from over 100 countries. Darryl has served as a TEDx speaker coach and helps others create lasting impact on audiences. Darryl was the Chief Marketing Officer and member of the Executive Committee at Benesch. During his tenure as CMO, he was awarded the Marketing Partner Forum’s Excellence in Marketing Award, for “Creating a Sales Culture at a Law Firm.” He was also a finalist for the 2003 U.S. Marketing Director of the Year and 2004 Marketing Initiative of the Year.
Darryl is a member of the international Board of Directors for the Legal Marketing Association (LMA). He has also served on the Board of Directors for the Virginia, Chicago and Mid-Atlantic chapters.
He holds certifications as a Master Personal Trainer, Performance Enhancement Specialist, Group Personal Trainer and Corrective Exercise Specialist with the National Academy of Sports Medicine, which brings a unique philosophy and style to how he assists organizations to compete at the highest level.
He is an internationally known author on the subjects of marketing, competitive intelligence, CRM, social media, high stakes sales and sustained high performance.